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The Choiseul Business Summit aims to reshape Africa’s economic landscape


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On Friday, the Moroccan president opened the 2022 Choiseul Africa Business Forum in Casablanca. Hundreds of Africa’s most powerful decision-makers attended the summit, a positive sign for Morocco as it seeks to diversify its economy.

“It is quite natural, especially since Morocco is a strategic African country and crucial because it has developed in recent years a real ambitious policy to French-speaking Africa, but also in the broadest sense, not just Sub-Saharan Africa,” said Pascal Lorot, president of the Choiseul Institute.

“We are overjoyed with the forum’s success, the quality of the exchanges, the participants, and the level of the discussions.” We understand both the difficulties that others face and the solutions that they propose.

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“We were also able to exchange ideas on the difficulties and solutions we have, as well as evaluate the investment opportunities presented by the countries,” said Mehdi Tazi, General Confederation of Moroccan Enterprises Vice President (CGEM).

Madagascar President Andry Rajoelina was also present at this pan-African summit and participated in a special panel highlighting the country’s investment opportunities.

“It is an honor for Madagascar to be present in Casablanca and to be the honored guest.” It is an opportunity for us to present and share all of the business opportunities that exist in Madagascar,” said Malagasy Minister of Tourism Joel Randriamandranto.

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A country like Madagascar obviously needs investments to gain recognition and attract investors, according to Lalaina Randrianarivelo, director of communication for Filatex Group.

The African delegations were able to highlight various sectors through several panels that always put Africa at the center of the debates.

This summit has signaled that it is time to shift toward more horizontal structures and promote Africa’s emergence as a continent with a future and opportunities.

• Hajar Toufik

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