Did you know that user-generated content can help you grow your business significantly? User-generated content is relatable and authentic, which is why it’s so popular among millennials and Generation Z. We’ll show you how to use user-generated content in WordPress to grow your business in this article.
What exactly is User-Generated Content (UGC)?
User-generated content (UGC) is content that is created as a result of users’ actions on your website. This includes user-submitted content that is publicly visible and was a direct result of a user action, such as comments, testimonials, guest blog posts, user reviews, and any other publicly visible user-submitted content.
What is the significance of user-generated content?
User-generated content is important because it allows your visitors to participate directly in your website’s activities. Users will spend more time on your website as a result of this, which will increase user engagement.
Users who are more engaged are more likely to subscribe to your website and purchase your products.
User-generated content of high quality and utility can aid in the development of an effective content marketing strategy. More traffic, affiliate sales, and social reach to a larger audience are all possible.
So, let’s take a look at some of the different ways you can use user-generated content in WordPress. You can use all of them or just the ones that suit your needs the best.
1. Comments
Every blog can benefit from user-generated content in the form of comments. WordPress has a built-in commenting system that is enabled by default on all of your blog posts.
If you have a business website without a blog, you should consider adding one. You can keep your current website design and simply add a blog page to it.
The difficult part is getting your users to leave comments. The majority of visitors leave without leaving a comment. The good news is that there are a variety of approaches that can be used to encourage more comments. See how to get more comments on your blog posts in our article.
2. Testimonials
Testimonials not only help you generate content, but they also add social proof to your website, which encourages new users to make purchases.
Testimonials have proven to be a very effective marketing strategy for a small business website. This is why you can find them all over the internet.
There are several excellent testimonials plugins available that make adding testimonials to your site a breeze. A simple form can be used to collect user testimonials, which can then be displayed in a slider, sidebar widget, or on a testimonials page.
Our WPForms team has done an outstanding job creating a WPForms review page with over 2500+ user testimonials.
3. User Submitted Reviews
If you sell or recommend products/services on your website, user reviews are a great way to increase the amount of user-generated content.
Reviews not only keep users engaged, but they also assist other users in making purchasing decisions on your site. That’s why, in order to make money online, many niche review sites rely heavily on user-submitted reviews.
Reviews are also popular with search engines, and they are frequently highlighted differently in search results. This increases traffic to your site by making the item more visible in search results.
You can use one of several WordPress product review plugins. To get the ball rolling, you can create a separate page for customer reviews or display your Google, Facebook, and Yelp reviews.
4. Guest Posts
Guest blogging is a common content marketing technique that benefits both the blog owner and the guest author. You get high-quality content while the guest post author gets exposure and backlinks.
The most straightforward way to accomplish this is to create a new user account for the guest author. This, however, would grant the guest author access to your WordPress admin area, which many site owners are wary of.
You’ll need WPForms’ front-end post submission plugin in that case. It enables you to accept user-submitted content on your website with ease. These posts are then saved as draughts, which you can go back to and edit before publishing.
It is also used to create other types of user-generated blog content, like image submissions (memes, photo contests, etc).
5. Build a Community
Humans are social creatures who enjoy interacting with one another. By creating a membership community on your own site, you can give your visitors the opportunity to do so.
To encourage new sign-ups, make some of your content members-only. After that, you can encourage users to participate in discussions, reward them for doing so, and even create membership levels with paid subscriptions.
MemberPress is the simplest way to accomplish all of this. It’s the best WordPress membership plugin for creating online communities with a lot of flexibility and powerful controls. You can even integrate it into an existing site without affecting the content.
We hope that this article has shown you how to use user-generated content in WordPress to help your business grow.
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