The first impression your business give it’s audience is what makes you stand out among your competitors. Your brand reflects everything your business is or will becomes. It’s the real reason people would choose you over others.
Branding is not just your business logo. Especially for small businesses, it is extremely important to attract as well retain loyal customers and branding can make that happen. If you want a more successful branding approach, you should consider taking the following steps.
1. Use a simple brand that communicates
If you’re a small business owner or a creative entrepreneur, you should have noticed that there are a lot of us these days! Knowing the difference between creating a strategic brand and making just a logo will create an effective and clear purpose that will help you stand out in your niche.
In social media, just like Facebook’s brand is second to none you need to make a commitment to elevating your brand in several ways. Your perfect branding approach will make your audience regard you as an expert.
Make a brand so simple and unique that it sticks to every eye. Having a solid brand, you will be seen as a professional and you can charge your worth like one.
2. Take your brand to influential people
Influence is another crucial factor that will elevate your brand. If you’re the kind who has some Influential entity around you you’re on the track. That’s if you know the right thing to do. In most cases, taking your brand to influential people is called “ambassadorship.” However, I call this method “The Influence Branding”.
Studying Anik Singhal’s excellent use for the influence branding, after publishing his book ” Escape ” he had Robert Kiyosaki a very famous and influential personnel encourage people to read his book.
This actually triggered his book’s engagement and became one of the best selling books in 2018.
You can start growing your influence if you write letters to influential people and introduce your brand, send them your brand’s customized shirt to build a strong relationship, spare your time to find influential people’s contact, and speak with them about your brand to create awareness. At least, your brand’s name won’t be new to them the second time they come across it.
3. Create a brand shop
Brands operating in some certain industries have the upper hand especially when it comes to creating a brand shop. This requires some financial capabilities but don’t let it discourage you as it can be started on a small scale for as little as 3000USD depending on your brand’s market size at that time.
Opening a brand shop should be both virtual and physical depending on how you want to reach more customers. A brand shop will enable you to manage your inventory by selling high quality products that carry your organization’s importance and credibility. You can read about how brands like supreme started.
4. Make your brand everybody’s brand
Growing your brands popularity across the world can be more stressing but you have to do it. The outcome will surely pay off.
You can start growing your brand’s popularity by hosting events where you give away free pieces of your branded products. You can also make this happen by creating give away tasks on your social media pages.
Another way is to always compensate your loyal customers with your branded products like T-shirts with your brand’s logo printed on it, caps. Books, and more.
Executing something like this requires lots of funds. The more funds you invest, the more growth and result you see. If you feel you need to raise more funds, consider the ups and downs of why you should or should not raise fund for your kind of business
No matter how little your business is, doing these things as explained above will rapidly increase your brands credibility and influence within a very short period of time.
If you have more suggestions or questions, let’s discuss in the comment section.