Lil Pump, a 22-year-old rapper, just put out his EP Tesla last week (Feb. 24), but he is already using the metaverse to work on his next project, LP2.
The “Gucci Gang” artist built his own virtual universe using Grand Theft Auto that features all aspects of Lil Pump, including a strip club called “Pump Playhouse,” an underground gaming area with a gambling theme, mansions, and an impressive collection of vehicles.
According to Rich Foster, head of digital marketing at SoundCloud, “we built this server with the strategy in mind to bring Pump’s core fans and consumers into his world through the lens of gaming culture.” We “intentionally” moved unique easter eggs throughout the experience rather than just using GTA as a launchpad.
The metaverse is filled with Lil Pump’s music and videos, including the Ty Dolla $ign-assisted song “She Know.”
The Miami-born rapper recently got a lot of attention for his new body, his $25,000 porcelain veneers, and his new song “Tesla,” which he wrote with Smokepurpp and has gotten over a million YouTube views in just three days.
Jory Carver, director of artist services at SoundCloud, continues, “As we continue to see, dropping music alone isn’t enough anymore. It’s about creating moments around the music, and it’s even better if those moments can engage fans and different communities.