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10 Must-Have Apps for Successful Marketing Analytics in 2022


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Is it possible to run your whole company on your phone? It’s not only conceivable in 2021, it’s also simpler.

Even though mobile technology has significantly improved, most business owners still rely on desktop or laptop computers for a lot of their day-to-day tasks.

Today, technology has come a long way in the last decade with all the developments that have taken place in the world over the last year as a result of Covid-19, there has been a huge rise in online activity.

The phones we’re keeping in our hands today are basically mini computers. And the way most people enjoy using it is via apps. Apps (short for applications) are purpose-built pieces of software that make life simpler or entertain us in some way.

Marketing Goes Mobile

But marketing is one aspect of the company that can be handled through mobile devices. Because customers spend so much time on their phones today, it makes sense for digital marketing apps to begin to move there as well.

Trying to handle mobile content from a laptop may actually be cumbersome, not to mention awkward, in certain cases. A lot of marketing content is on the rise, and even low output content can be viral today.

There are thousands of cool apps for business owners and entrepreneurs to make your work life easier. But which one is worth using? Here’s our list of the top 12 marketing applications for 2021.

List Top 10 Free Marketing Apps for 2021

1) Buffer

Buffer is one of the most popular social scheduling apps. Its main function is to schedule updates to various Twitter, Facebook, LinkedIn, Instagram and Pinterest accounts. The app also allows statistics to be followed up on how each post was carried out.

The newest version of the iOS app also allows you to share and programme from inside other common apps like Safari. Buffer currently provides a free subscription service and four competitively priced plans: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month) and Large Business ($399/month).

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2) Hootsuite

Hootsuite is another social media management app that helps you to post on Twitter, Facebook, Instagram, LinkedIn, and Youtube. Although more expensive than Buffer, it gives you more flexibility to prepare at any step of the plan.

Hootsuite’s free plan currently allows users to control up to three social networks and schedule up to 30 updates at a time. Payment plans start at $25 a month, allowing you to add team members, schedule more posts, and handle additional accounts.

3) Facebook Pages Manager

Today, Facebook is a massive monolith of content. However, with Facebook groups, Facebook Marketplace, Facebook Watch, and daily news feeds all taking up space, it’s almost impossible to find out how to stay on top of your Facebook business page.

The Facebook Pages Manager software lets you streamline most of the tasks that are part of managing the Facebook profile. These can include writing, blogging, and like, as well as reacting to private messages. You can use this Facebook app to handle page management controls, adjust information, photos, and even monitor statistics. Best of all, the software is fully free to use.

4) Facebook Ads Manager

If you’re running Facebook or Instagram advertising, this marketing app will help you run Facebook or Instagram ad campaigns on your phone. Keep on top of your promotions, edit schedules and budgets, quickly build and monitor Facebook ads, and get updates all in your hands.

No matter where you are, this app will help you stay on top of your ad spending and your campaign success. Like the page app, the Facebook Advertising Manager app is free of charge.

5) Later

Originally introduced as Latergramme, the Later software allows you to schedule and publish Instagram posts at your own convenience. One of the most annoying aspects about Instagram is the inability to update later. This issue will be removed later by enabling you to post later (hence the name).

Another great tool is the ability to manage multiple Instagram accounts in one location, the ability to source photos from a library, or even from Dropbox and Google. Analytics is also simple with user activity reports and hashtags. The Later Software is free with restricted access, and the paid plans range from $9/month for a single account to $49/month for multiple user accounts.

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6) Mention

Do you need to know what the internet is thinking about you? Mention has always got your back. An app designed to track social media, blog posts, and news sites, Mention will send you up-to-date updates on who and what is being said online about you, your brand, and everything else you want to know.

You can connect to social media accounts for easier access, as well as generate custom statistics that matter to your company. A free plan is likely to be appropriate for smaller companies, but there are also paying plans from $25/month to $600/month for large organisations.

7) Canva

If you need to make professional social media photos, the latest Canva app brings all the features from the web to your phone or tablet. Use pre-built models, and drag the elements in place to build custom images to share. With Canva’s integrated social networking, you can quickly post it directly to social media with a few taps on your phone screen.

If you need a quick image editor, then Canva is a great free tool. For Pro and Business plans, you can get more features starting at $10/month.

8) Grammarly Keyboard

Nobody wants a lot of typos in their emails or in their marketing blogs. The Grammarly Keyboard is like getting a professional editor in your pocket. The app lets you use a special keyboard that automatically checks your writing for bugs and grammatical errors.

It helps to eliminate errors and bad grammar, and over time helps to make you a better writer. Best of all, this marketing software is totally free and works with every app on your smartphone.

9) REP

If you’re considering partnering with Influencers in your company (or you’re an influencer) then REP might be extremely helpful. REP is an app that provides a ‘marketplace where brands and influencers can connect and collaborate.’ Brands may use our resources to control the source and access analytics.

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Businesses should share their goods and inspire influencers to do so. There are free, charged, and pay-per-click collaboration options. Influencers will use the app to make money, getaways, prizes, and goods. You can also send payments directly via the app, making it easier to manage transactions.

10) Google Analytics

Digital marketing is nothing if you don’t monitor the results. Knowing who’s clicking on your content, how long they’re going to stay, and where they’re going, helps you improve. Good news is that the official Google Analytics mobile app helps you to conveniently track all the properties of your Analytics website from your phone.

You can keep track of your company metrics when you’re on the go with the app. This free app provides rich reporting and insight into your websites, target markets, and digital marketing activities.

Grow Your Skills and Success

All of these marketing applications will help you run your company directly from your phone when you’re travelling or outside your office in 2021.

You can build, monitor, audit, and stay connected to your customers while you’re on the go. Best of all, many of them are free or very low cost of use. As technology continues to grow, there is a significant advantage to your company in embracing these innovative mobile tools.

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