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Wednesday, December 6, 2023

Adrenalina enters the market, aims to boost SMEs

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Adrenalina, a recently opened co-working space, has unveiled innovations designed to support the expansion of SMEs and businesses in the nation.

The organization explained that its presence in the market would also create opportunities for its target audience, which includes entrepreneurs, creatives, and freelancers, to collaborate, innovate, and receive training.

Tejumade Salami, the company’s Head of Business Success Excellence, told the media during the launch that their services are concentrated on new businesses in Africa.

The service, he continued, is available via subscription and offers both physical and virtual spaces, including offices and hosting facilities, infrastructure support, training, business intelligence, and business support services.

The goal, he explained, is to give freelancers, entrepreneurs, and creatives better places to work, innovate, and collaborate. In order to boost the growth and success of our subscribers, we are also considering creating an ecosystem by integrating a number of value-creating initiatives.

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He said that in order to inform and amuse, the business will host events like book readings and seminars in addition to producing a regular newsletter and podcast.

The organization’s interest in SMEs, according to Chukwuerika Achum, Chief Executive Officer of Adrenalina, is based on their potential for economic growth. She also noted that the sector alone accounts for more than 90% of businesses and more than 40% of the GDP of developing countries.

He emphasized once more that the business idea was born out of a desire for Africa and specifically Nigeria’s development.

“We believe that Africa is rising, and we want to play a significant role in this transformation by fostering a community where people can work together, think critically, and achieve success. The government’s role as the main employer of labor is dwindling, and today’s highly innovative start-ups will be crucial to the future of Africa.

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“We want to support small and micro businesses in Africa by providing them with access to essential facilities, partnerships, and training in order to promote this shift. We intend to assist companies in structuring themselves and connecting to funding in the future,” Achum said.

The Adrenalina wants to play a significant role in the growth of innovation and enterprise in Africa, according to the company’s marketing consultant, Ayodele Arowosegbe. What we are constructing goes beyond a company. It is both a neighborhood and a way of life.

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